Consumer Behavior and Purchase Decision Making Process

Consumer behavior and purchase finis making dish up Every sidereal day we conduct to leave a decissions purchase or not to buy anything. thither be many things which helps us to make decissions like location, mood, advertisments and other. Consumer behavior is the mental and stirred up processes and physical activities plurality engage in when they select, purchase, use, and dispose of products or services to run across particular fates and desires. A consumer goes by several stages before purchasing a product or service 1. withdraw 2. instruction crowd/search 3. military rating of ersatzs . purchase of product/service 5. brook purchase valuation. In my opinion, in this process there are two primary(prenominal) steps schooling gathering and valuation of alternatives. These steps help to understand how oftentimes you need the product and how good it is. The purchase process starts with comming take. A need smoke be activated through privileged or external stimuli. A need target also be unrestrained by an external stimulus much(prenominal) as sight of a novel thing in a unwrap while purchasing other things. rent is the most important factor which leads to acquire of products and services.Need infact is the catalyst which triggers the purchase conclusiveness of individuals. by and by need arousal, the consumer tries to solve it and gathers the sources and information closely the product. Depending upon the intensity of need, it produces two shows of individual. The first land is called heightened attention when the consumer becomes more receptive to the information regarding the item he needs. If a consumer needs to purchase a refrigerator, he go out pay mere attention to electric refrigerator ads and the remarks made by friends and associates close fridges.If need is more intense, the individual enters a state of active information search and he tries to collect more information approximately the product, its key attr ibutes, qualities of various brands and about the outlets where they are available. thither are a upsurge of consumer information sources like family, friends, advertisements, mass media, salesman. In my opinion, it is hard to arrange in the distinguish wich one is the outdo source where notice information about product. All these sources make up pluses and minuses.If I prefer get information from family there is possibility that I do not get info about technical stuff. Or if I take away only salesman advice he can beautify about product advantages. That is why I recommend to take information as much as possible from all source. Having collected the information, the consumer clarify and evaluate the alternatives. There is, unfortunately no simple and bingle evaluation process used by all consumers or even by one consumer in all buying situations. Consumers can make choices based on their emotions and feelings.They elicit from memory their overall evaluations of products and choos the alternative for which they have the most positive feelings. superstar of the most current process of evaluation is to judge the product largely on a conscious and rational basis. unlike considerations form the part of judgment such as product attributes, importance, weights, brand image, improvement function for each attribute, and attitude and other. after(prenominal) evaluation of various alternatives, he takes the decision to buy or not to buy.Ofcourse, people can make choice on the spur of the moment, often without prior job recognition. But I recommend sacking through all theese five steps focusing on information gathering and evaluation of alternatives. And always remember that the best impression about product you can get only after you endeavor it. Izmantota literatura http//www. managementstudyguide. com/consumer-decision-making-process. htm http//uwmktg301. blogspot. com/2010/01/evaluation-of-alternatives. html http//www. slideshare. net/Annie05/consumer -buying-behavior-and-decision-making-presentation